304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

About Us

Inventive Data is a data analysis company that specializes in digital PR opportunities. We use data and insights to identify potential PR opportunities and create an effective plan and campaign strategy. Our team has a wealth of experience in different industries, including SEO, online marketing, and link building. We utilize various channels, such as social media, email, and large news outlets, to promote content and build relationships with our audience.

We believe that data should be used to tell a story that engages and inspires people. We were founded in 2023 with the mission of adding creativity and originality while leveraging data to produce never-seen-before campaigns. We believe that data-driven PR is the future of marketing, and we are proud to be at the forefront of this industry.

Company values

Company Values

Creative Thinking

Generating unique and inventive concepts to attain desired goals. We seek to explore possibilities and come up with innovative solutions that deliver the best results.

Strategic Planning

Formulating comprehensive plans and campaigns that have clear objectives and strategies. We always strive to identify the most effective actions to optimize results.

Data-Driven Solutions

Utilizing data and analytics to make informed and reliable decisions. By analyzing trends and patterns, we strive to develop intelligent solutions to drive success.

Multi-Channel Engagement

Leveraging multiple channels, such as social media, email, and journalists, to promote content and ensure maximum engagement. We make sure to reach the right people with the right message at the right time.

The team

Anton Palovaara

Anton Palovaara

Founder | Lead Researcher

Anton Palovaara is the founder and lead researcher at Inventive Data. With his extensive experience in the industry, Anton has mastered the art of turning complex data into captivating stories.

Anton Palovaara

Daniel Larsson

PR Specialist | Researcher

Daniel Larrson is a PR specialist with a burning interest in PR campaign ideation and distribution. Daniel has the capability of creating newsworthy and shareable campaigns in any given niche.

google trends

We leverage Google Trends to find current trends and identify potential opportunities.



Ahrefs is used to analyze search volumes globally to reveal insights about certain niches.

Government sources

Government Sources

Accessing accurate and relevant information is a key element in our process.

We Analyze. Create. Engage.

We are a team of experienced professionals who have a high work ethic and believe in staying innovative. We leverage the latest technologies online to improve our output and always opt for improvement. Our ideology is to think creatively and provide the most unique angles when constructing a digital PR campaign.

Inventive Data is led by our Founder and CEO, Anton Palovaara, whose passion for data-driven solutions and strategic planning helps to drive success and ensure our company’s core values are reflected in all aspects of the business.


We are a team of data analysts and digital marketing experts who use our skills to drive success through creative thinking and comprehensive planning.


With years of experience, Inventive Data has a wealth of knowledge in digital PR. We are constantly improving our output by thinking outside the box and utilizing the latest technologies.


With tens of thousands of journalists at our fingertips, we have the potential to quickly reach a vast audience to tell our stories at the right time.

Power Your Digital PR with Data

Increased website traffic, higher conversion rates, and improved search engine rankings.